You Complete me...

Challenge

When consumers purchase a brand new PC, half buy the most basic version of Microsoft Office too. But most were unaware of Office 365 Home Premium – the newly released, completely revolutionised productivity suite offering powerful tools across multiple devices. Microsoft needed to educate consumers on the benefits of an upgrade in the run up to Christmas.

Idea

Latching onto the insight that Office 365 Home Premium brought out the best in a PC, we created a seasonally resonant campaign. Just as a kiss completes a meeting under the mistletoe, sleigh and reindeers complete Santa and only a joyful delivery reveals the real meaning of Jingle Bells, only Office 365 Home Premium completes a PC.

Print

Radio

Jingle Bells

Deck the Halls

Results

store sales up 277%, home premium lifted 100%