When consumers purchase a brand new PC, half buy the most basic version of Microsoft Office too. But most were unaware of Office 365 Home Premium – the newly released, completely revolutionised productivity suite offering powerful tools across multiple devices. Microsoft needed to educate consumers on the benefits of an upgrade in the run up to Christmas.
Latching onto the insight that Office 365 Home Premium brought out the best in a PC, we created a seasonally resonant campaign. Just as a kiss completes a meeting under the mistletoe, sleigh and reindeers complete Santa and only a joyful delivery reveals the real meaning of Jingle Bells, only Office 365 Home Premium completes a PC.