Forza Motosport | 5 How and opt wrecked a lounge room to sell a game.

Challenge

For the launch of Forza Motorsport 5, Xbox wanted to increase consideration of the Xbox One console through generating awareness of the Forza 5 game launch. So, using creative which would bring to live the visuals of the game, we created banner ads which, when clicked, demonstrated the kind of exciting experience found in the Forza 5 game.

Idea

To demonstrate the realistic graphics and experience that the Forza 5 game offered our target audience, a takeover banner was created which not only demonstrated the realistic graphics but mirrored the direct connection between the realism of the game (and what the gamer would feel playing) with the real-time destruction the lounge room displayed on the banner ad.

Results