Xbox Ryse

Challenge

Built exclusively for the next-gen console, Xbox One, our goal was to connect RYSE with gamers to generate awareness and build excitement around the launch of Ryse. Our goal was to to create a campaign which would encourage consumers to pre-order the game and position Xbox One as a desirable console for key gamers.

Idea

To generate excitement around the launch of Xbox RYSE, we seized on the naturally stunning visual offering of the games graphics. We captivated our audience through vivid creative which took them directly into the battlefield and embraced the explicit violence which gamers thrive on.

Results

page impressions 2,080k 128% above target, 10,838 clicks, 0.52% click-through rate, average OTP interaction 2.53%